The Briefing. Nissan Concesol has renewed its sponsorship agreement with the Marbella Rugby Club. As a result, the company has been granted access to various online and offline advertising spaces—both on and off the pitch—to showcase its brand in association with the club.
The Approach. Linking the electrified powertrain of Nissan’s e-POWER models with the players' energy, the campaign centers on electrification and the energy that drives players on the field. Additionally, corporate branding is being implemented across physical signage and match broadcasts.
