Who is LITA!?

I’m Paula García, a Marketing Strategist & Visual Designer with 4+ years of experience across digital marketing, visual communication and brand positioning.

My work sits at the intersection of strategy and design. I combine marketing thinking, visual communication and data-informed decision-making to create work that is not only visually strong, but meaningful for the brand and its audience.

My background spans marketing strategy, branding, digital campaigns, visual identity, editorial design and UX, complemented by training in Business Intelligence and an MBA. I’m particularly interested in environments where creative thinking and business objectives work together to build stronger brands.