The Briefing. Belgian chocolate brand Godiva (est. 1926) is launching a new vegan line with three flavors: coconut milk & cinnamon, matcha & lemon, and caramel & sunflower blossom.
The Approach. Inspired by Madagascar’s sacred animals (lemur, crocodile, kingfisher) and the Malagasy language, the packaging pays homage to the origin of these globally enjoyed ingredients.
