The Briefing. To boost bookings for the Málaga-based car rental company Espacar, a collaborative campaign with airline Vueling was launched. The campaign ran through programmatic ads on social media with international reach.
The Approach. Using direct messaging, references to summer holidays, and the Costa del Sol, Espacar vehicles were portrayed as the gateway to unforgettable experiences. The campaign materials were adapted into Spanish, English, French, and German, reinforcing its international scope.
