The Briefing. Nissan Concesol collaborated with the Dani García Group in Marbella (Málaga) to run an incentive campaign for its after-sales customers.
The Approach. With a clean aesthetic focused on gastronomy, customer feedback served as the gateway to a unique experience at Lobito de Mar Marbella. Accordingly, the campaign was structured as a prize draw for customers of each Concesol workshop.